About us

Welcome to Tauranga Couture, where timeless femininity meets everyday confidence.

Founded in 2016 by sisters Lina and Maya, Tauranga Couture was born out of a shared love for coastal living, fashion that feels effortless, and the belief that every woman deserves to feel beautiful in her own skin.

Growing up near the shores of Tauranga, we were inspired by the raw beauty of nature — soft sand, crashing waves, and sunlit mornings. That same spirit flows into every piece we create: soft, minimal, and designed to let you shine. Our lingerie isn’t about dressing up for anyone else — it’s about feeling powerful, playful, and entirely yourself, whether you’re lounging at home or stepping out into the world.

We believe in quality that lasts, silhouettes that flatter, and comfort that moves with you. Each collection is thoughtfully curated, blending elevated basics with statement pieces, all made with care and intention. At Tauranga Couture, we’re not here to follow trends — we’re here to create pieces that feel like home.

So whether you found us through a friend, a scroll, or a quiet late-night moment just for you — thank you. You’re part of something special now. A movement that celebrates softness as strength, and confidence as something you wear every day.

With love,
Lina & Maya